What Do Syrian Companies in Jordan Need Today?

Over the past years, a broad segment of Syrian companies and business owners in Jordan have succeeded in building stable businesses and strengthening their presence in the market, benefiting from the experience they have accumulated and the opportunities available within Jordan’s business environment.

As these companies move beyond the stages of establishment and stabilization into more advanced phases, their needs naturally evolve. The question today is no longer simply: How do we start? It has become: How do we grow? How do we strengthen our competitiveness? And how do we access new markets and opportunities?

Through SIBA’s continuous engagement with the business community, a number of priorities can be identified that have become increasingly important for Syrian companies operating in Jordan.

Access to Information and Opportunities Challenges do not always result from a lack of opportunities. In many cases, the challenge is ensuring that the right information reaches the right company at the right time.

There are grants and support programs, tenders, exhibitions, export opportunities, training programs, and business development initiatives. However, keeping track of these opportunities requires time, effort, and reliable sources.

Companies therefore need organized channels that help them identify available opportunities, understand their requirements, and determine which ones best match their business activities, size, and future plans.

Financing Tools That Support Growth Companies, particularly small and medium-sized enterprises, need tools that help finance different stages of development and expansion. These may include grants, support programs, cost-sharing schemes, interest-free loans, Islamic finance solutions, and programs supporting equipment, technology, and institutional development.

At the same time, companies need to strengthen their readiness to benefit from these opportunities by organizing their financial records, developing clear expansion plans, and improving their ability to prepare projects and financing applications.

Access to New Markets Many Syrian companies in Jordan have accumulated strong industrial and commercial experience and developed products with the potential to compete. However, sustained growth also requires looking beyond the local market.

This highlights the importance of supporting companies in market research, export development, participation in specialized exhibitions, building relationships with importers and distributors, and improving packaging, quality, and compliance with the requirements of new markets.

Economic engagement between Jordan and Syria can also create additional opportunities for companies with knowledge and experience in both markets, contributing to the development of new trade and investment partnerships.

Developing Business Systems Growth does not depend solely on increasing sales or production. It also requires more organized and efficient businesses.

As a company expands, developing its internal systems becomes increasingly important across areas such as management, human resources, quality, procurement, sales, financial management, and operations.

This is where quality management systems and certifications such as ISO become valuable when they are part of a genuine development process that helps businesses organize their operations, improve efficiency, and sustain growth.

Skills That Meet Labor Market Needs While many individuals are looking for employment opportunities, some companies face difficulties in finding specific skills and specializations that meet their actual needs. This makes it increasingly important to connect vocational and technical training programs with the real needs of companies. Training design should begin with a simple question: What skills does the labor market actually need?

This approach helps improve employment opportunities, gives companies access to better-prepared talent, and makes the private sector a key partner in skills development.

Digital Transformation and Marketing Digital development has become an essential part of business growth, regardless of company size or sector. Companies today need to make greater use of digital marketing, customer relationship management, e-commerce, automation, data analytics, and artificial intelligence tools. The most important objective, however, is not simply to adopt technology, but to choose solutions that help businesses reduce costs, improve services, reach customers, and increase operational efficiency.

Strengthening Communication and Partnerships with Relevant Stakeholders As companies expand and their operations develop, new needs and questions emerge regarding procedures, services, and available opportunities.

From Understanding Needs to Building Solutions Syrian companies in Jordan today do not need a single solution or one program. They need an interconnected ecosystem that brings together information, financing, markets, skills, technology, and partnerships.

This is why the Syrian International Business Association – SIBA Jordan continues to strengthen its engagement with the business community, understand its evolving needs, and connect companies with opportunities, partners, and expertise that can support their development.

The next phase is not only about ensuring business continuity, but about enabling companies to become more efficient and competitive, better positioned for growth, more capable of creating jobs, and stronger contributors to sustainable economic partnerships.